The End of the Line Documentary
Grant Recipient: The Fish Film Company
Project Support: The End of the Line Documentary
Supported by the Waitt Foundation, The End of the Line is a documentary film and outreach project to raise public awareness about the threat to the world’s fish stocks. With its primary goal to change public policy in favor of sustainable fishing, the film examines the imminent extinction of bluefin tuna… the devastating impact on marine life by an overpopulation of jellyfish and the profound mass starvation in a world without fish.
Responsibility, not Abstinence
The campaign is not against eating fish, but for a responsible attitude toward the oceans with three consumer messages: 1) Ask whether fish comes from a sustainable source before buying; 2) Tell government officials to learn about and heed the warnings of scientists regarding overfishing; and, 3) Become part of the solution by joining the global campaign to create additional Marine Protected Areas so that fish stocks can replenish themselves.
Inspired by the 2004 book by Charles Clover, The End of the Line explores the real threat that unless policies change, there will be no fish in the sea by 2048. Directed by Rupert Murray and team, and narrated by actor Ted Danson, the film premiered at the 2009 Sundance Film Festival and was later released in the U.S. The film has been supported by National Geographic Society, Greenpeace, Natural Resources Defense Fund and hundreds of other local environmental, oceanographic and marine conservation groups.
With over 500 theatrical screenings so far, an estimated 50,000 people have already viewed The End of the Line. Plus, in addition to already having over 8,000 Facebook fans, The End of the Line episodes have been downloaded nearly 150,000 times from the Internet and over 12,000 times on mobile phones.
As a result of the film’s early success, an online sustainable seafood restaurant guide–Fish2fork–was launched in October 2009 with excellent initial results, including 15 top restaurants immediately removing endangered fish from their menus completely.
Also in October, The End of the Line author Charles Clover received the first Maritime Fellowship Award from Her Royal Highness, The Princess Royal, for his book and film. Other accomplishments include an announcement by the world’s largest caterer, Compass Catering, to only use sustainable seafood, and a commitment by the 2012 Olympics to serve only sustainable seafood at the games.
Claim Your Piece of the Ocean
The ocean belongs to all of us. Pledge your support and claim your share of the sea.
About The Fish Film Company, Ltd.
An independent film made outside of the established broadcast structure and representing a new funding model, The End of the Line film was made through a specially established company known as the Fish Film Company Limited, which was supported by donations from private investors, charities and foundations such as the Waitt Foundation.
Resources/MediaEnd of the Line Movie Short